2017 Prius Prime

engine hybrid
est. mpg 55 / 53
wireless charging
multi-information color display
$$27,100 starting msrp

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Prius Prime Gallery

Prius Prime Models

The all-new Prius Prime plug-in hybrid runs on a combination of electric power and a traditional gasoline engine. Unlike traditional hybrid models, the Prius Prime is able to run solely on electric power for an EPA-estimated 25 miles. Once the electric power is depleted, the gasoline engine engages, at which point the vehicle runs like a traditional hybrid for a total driving range of 640 miles. In terms of fuel economy, you’ll get 133 MPGe and a total 54 mpg combined city/highway. Whether you’re commuting in Columbia or driving through Lexington, you’ll save on fuel in long run.

You’ll have three well equipped trim levels to choose from on the 2017 Toyota Prius Prime:

  • Plus: Starting with the base Plus trim, you’ll get the Toyota Safety Sense™ P package of advanced driver assist safety features, including forward collision warning and auto high beams. You’ll also get a Smart Key System with Push Button Start, as well quad-LED projector headlamps and a remote A/C system for hot summer days.
  • Premium: The second trim in the lineup adds advanced technologies like an 11.6-inch HD multimedia interface and a Qi wireless smartphone charging station. You’ll also get SofTex leatherette upholstery and a smart charging cable lock.
  • Advanced: The highest trim in the lineup comes with more advanced safety features, including blind spot monitoring and rear cross traffic alerts, as well as a head-up display, Intelligent Parking Assist features, and LED fog lights and taillights.

The cabin of the Toyota Prius Prime offers up ample seating space for up to five passengers and a total interior volume of 111.3 cubic feet. You’ll also have a generous 19.8 cubic feet of cargo space dedicated in back and easy access to more cargo room when you put down the split folding rear seats. Blythewood drivers will be able to fit all of their necessary gear in the versatile cargo space.

The 2017 Toyota Prius Prime gives you a host of advanced safety features thanks to the standard Toyota Safety Sense P package, which includes a Pre-Collision System with Pedestrian Detection, Lane Departure Warning with Steering Assist, Dynamic Radar Cruise Control, and Automatic High Beams. The top-of-the-line Advanced model adds an Intelligent Parking Assist feature to help maneuver your vehicle into difficult positions, as well as a Color Head-Up Display, Blind Spot Monitoring, and Rear Cross Traffic Alert.

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*Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $835 for Cars, $900 for Small/Light Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, 4Runner, Tacoma and Venza), $1195 for Large Trucks (Tundra), and $995 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary. Actual dealer document fee may vary.

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(803) 786-4111

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240 Killian Commons Parkway • Columbia, SC 29203

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Dick Dyer Toyota

240 Killian Commons Parkway Columbia, SC




Phone: 803-691-5627

240 Killian Commons Parkway Columbia, SC


Phone: (803) 786-4111

240 Killian Commons Parkway Columbia, SC


Phone: (803) 691-5602

240 Killian Commons Parkway Columbia, SC
34.1281881 -80.9607264
Dick Dyer Toyota 34.1281881, -80.9607264.