New 2018 Toyota Prius Prime in Columbia, SC

2018 Toyota Prius Prime Columbia SC

Call To Learn More!

Call 803-786-4111 To Learn More about the 2018 Prius Prime

More efficient and with more potential, every last detail of the 2018 Toyota Prius Prime has been optimized to help make it the most advanced (and efficient) Prius yet. Cutting-edge lightweight materials, proven hybrid technologies and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help the 2018 Prius Prime lineup at Dick Dyer Toyota reach an impressive EPA-estimated 133 MPGe! When it comes to Prius Prime, no detail is too small. Their rear hatch is made of strong yet lightweight carbon-fiber-reinforced polymer that allows for advanced performance, while also makes the process of opening and closing the hatch effortless. Advanced materials such as these help to increase Prius Prime’s efficiency, and elevate your everyday Columbia, South Carolina drive.

New 2018 Prius Prime South Carolina
South Carolina New 2018 Prius Prime
South Carolina 2018 Toyota Prius Prime
2018 Prius Prime South Carolina

Aerodynamic Innovation

The purposeful and aerodynamic features of the 2018 Toyota Prius Prime include an active front grille shutter that shuts at high speeds, underbody covers, side body fins and an exclusive dual-wave rear glass design. All of these elements are important and, when combined, help the 2018 Prius Prime models at Dick Dyer Toyota slip through the South Carolina air more easily. There’s an abundance of automotive innovation underneath Prime’s artfully sculpted exterior as well. Optimized placement of components such as the battery pack help to open up the rear cargo area of the new 2018 Prius Prime, while also lowering their overall center of gravity.

New 2018 Toyota Prius Prime South Carolina

Aerodynamically unique and found only on the 2018 Toyota Prius Prime, the design of the dual-wave rear glass hatch flows seamlessly into the rear spoiler and allows for enhanced efficiency on the busy streets of Columbia. New Prius Prime models at Dick Dyer Toyota also Prime feature visually striking Quad-LED projector headlights, as well as available LED fog lights and accent lights, to help South Carolina owners see more of what matters. Incredibly bright and ultra-efficient, the rear tail lights of the new 2018 Toyota Prius Prime are also equipped with LEDs that consume less energy than traditional bulbs.

Inviting Interiors

Prius Prime’s cabin features a sleek and modern design, as well as premium materials throughout. Thoughtful interior touches were added to delight the senses of Columbia, South Carolina commuters while smart technologies bring convenience and innovative thinking to every adventure or road trip you set out on. The front seats of the 2018 Prius Prime feature deep bolsters that provide body-hugging comfort. When the South Carolina roads twist, these seats help to keep you firmly in place and provide extra confidence to those behind the wheel. Standard heated front seats ensure the comfort of you and your passenger regardless of the current Columbia weather conditions, and if you’re looking for a little more warmth you can always grab hold of Prime’s available heated steering wheel.

South Carolina New 2018 Toyota Prius Prime

These new 2018 Prius Prime models at Dick Dyer Toyota allow South Carolina owners to get more with only a glance. An available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information about your drive directly in front of you on the windshield. The color display can show your speed and energy monitor information while also providing helpful turn-by-turn directions, allowing you to stay focused on the Columbia roads ahead. Customizable 4.2-inch color dual Multi-Information Display (MID) screens let you keep track of your 2018 Prius Prime’s vitals at a glance. You can use the steering wheel-mounted controls to keep track of real-time driving data, up-to-date fuel economy, energy use and more!

Call To Learn More!

Call 803-786-4111 To Learn More about the 2018 Prius Prime

The 2018 Prius Prime is Available in the Following Trims


2018 Toyota Prius Prime Plus


2018 Toyota Sienna Prius Prime Premium


2018 Toyota Prius Prime Advanced

Dick Dyer Toyota serves customers from Columbia, Dentsville, Forest Acres, St Andrews and all of the surrounding communities, helping them find the new 2018 Prius Prime that can accommodate both their lifestyle and budget. We’re proud of the premium level of customer service that our dealership is known for providing, and we do everything possible to ensure that each individual we assist leaves satisfied. When it’s time to purchase your new 2018 Toyota Prius Prime, come by 240 Killian Commons Parkway in Columbia, South Carolina and speak with any one of our friendly and knowledgeable sales personnel.

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